SWEAT - ONBOARDING EDMS
An integrated campaign, encouraging users to keep using the SWEAT app once signing up as a new user.
MODULAR RESTRICTIONS
The clever use of colour gradients, text overlays and animated GIFs pushed the boundaries of modular eDMs and made them more engaging, in addition to the use of strong campaign imagery for consistency.
SWEAT users are sent eDMs when they complete their first five workouts, tracking their progress and encouraging them to keep going.
PROGRAM SELECTION
When selecting a new workout program, users are sent an overview eDM breaking down the type of workouts and equipment needed. Imagery and video is dependent on the program selected in the app.
PERSONALISATION
The onboarding eDMs provide a personalised experience, showing progression throughout the SWEAT workout program. Weekly results and recommended Spotify playlists ensure the user gets an all-rounded experience.
